what we build
websites, applications and the systems behind them.
We do website development and build bespoke applications: the websites customers see, and the workflows behind them. The aim is a clearer customer experience, more bookings and a business that works better. AI is part of the build where it has a useful job to do.
choose what you want to build.
Bring a defined project or a customer journey that needs to work better. These are the main ways we can build it.
AI with a clear purpose.
AI can be part of an application or workflow, for example to organise enquiry information or draft a reply for someone to check. We agree the task, data and human checks before building it.
Using AI during development is different from delivering an application with AI features. A website does not need AI functionality to be useful.
see what changed at The Anchor.
Our public case studies explain the work in our own venue: a website rebuilt around customer searches, clearer booking journeys, confirmations and reminders. The results reflect the combined work, not a website or AI feature alone.
the wider work that supports a build.
A website or application also depends on clear offers, sound processes and useful measures. These retained capabilities support the core build where the project needs them.
Every area
Deciding where to go
What the business is trying to become, and the few numbers that tell you whether it is getting there.
- Growth and commercial strategy
- Where the business is going, and what it stops doing to get there.
- Numbers you can act on
- The three numbers that would change a decision, not the ninety that will not.
Create demand
Getting found
Making enough of the right people know you exist, and know why they should pick you.
- What you offer, and how you describe it
- What you actually sell, in words a customer would use.
- Marketing and getting found
- Making enough of the right people know and care.
Convert more, Improve the experience
Turning interest into sales, and keeping customers
What happens between someone asking and someone buying, and what brings them back.
- Turning interest into sales
- Closing the gap between someone asking and someone buying.
- Websites and booking systems
- The place the decision usually gets made, or lost.
- Keeping in touch with customers
- Staying useful to people who have already bought, so they come back.
Protect margin
Keeping more of the money
What is left after the sale, and where it goes.
- Pricing and margin
- What is left after the sale, and why more of it is not.
- Supplier costs and contracts
- The cost line nobody has looked at in three years.
Remove operational drag, Build for scale
Making the business run without you
Taking the work off people that a system should be doing, and making the improvement stick.
- How the work gets done
- Removing the jobs that should not exist.
- Automation and internal tools
- Software instead of somebody's Tuesday.
- Where AI would genuinely help
- Where it earns its place, and an honest answer where it does not.
- Ways of working the team can follow
- Making the improvement survive the person who made it.
start with where it's stuck.
Six areas we check in every business. Most problems are a mix of two or three.
what we normally decline.
- Work with no agreed measure of success, because there is then no honest way to end it.
- Technology chosen before the problem was defined, including ours.
- Anything we would be the second-best supplier for. There is usually somebody better and we would rather say who.
it always starts the same way.
Tell us what you want to build or improve. We discuss the scope, existing systems and what success would mean. The first conversation is an hour and free.
On cost: the rate is £62.50 plus VAT an hour, and that is the only number we advertise. You get the hours for any piece of work in writing before it starts.
bring us the build you have in mind.
A new website, a bespoke application or a booking journey that needs attention: tell us what you want to achieve.