AI integration
AI that takes low-value work off your plate, so you can focus on growth.
It sits inside your website or the systems behind it, doing the sorting, typing and first drafts, with a person checking the work wherever it matters.
For owners whose week disappears into sorting enquiries, typing the same details into more than one place and writing the same replies.
the kind of work AI can take on.
Repetitive work with a clear right answer, or a first draft a person can check quickly. These are examples, not a menu: we start from the work that takes up your week.
Sorting enquiries
Read each new enquiry, pick out what it is about and pass it to the right person or list, so the ones that matter are easier to spot.
Drafting replies for a person to check
Prepare a first reply from your own information, prices and policies. Someone on your team reads it, changes what needs changing and sends it.
Organising customer information
Pull the useful details out of emails and forms into one tidy record, instead of someone typing them in again.
Summaries and follow-up
Summarise a long thread before a call, and flag the enquiry that has gone quiet, so follow-up no longer depends on somebody remembering.
we agree the task, the data and the checks before we build.
Nothing is built until all three are written down and you have agreed them. That is what keeps an AI feature useful rather than impressive.
Step 1
The task
One job, what a good result looks like and how you will know it is working. If a simple rule or a better form does the job, we use that instead.
Step 2
The data
What information it can read, where that information lives and who can see it. We handle customer data on your behalf under the data processing terms in your agreement.
Step 3
The human checks
Which outputs a person approves before anything reaches a customer, and which are safe to run on their own. Then we build it and test it against real tasks with suitable test data.
what we will not do.
Put AI in something because AI is in the brief.
AI earns its place by taking low-value, repetitive work off your plate. Where it does not, we leave it out.
Add AI features your website does not need.
A website does not need AI features to be useful. If yours would not gain from one, we tell you.
Automate a process that does not work yet.
Automating a bad process makes it faster and harder to change later. The process gets fixed first.
Take the person out where judgement matters.
Anything that commits you to a customer, a price or a decision goes past a person first.
AI we run ourselves.
Cheers, the social media tool we built, suggests drafts with AI. A person checks every post before it is published. It already runs at The Anchor, our own venue, and it follows the same pattern as everything on this page: AI does the repetitive drafting, a person makes the call.
Peter Pitcher has spent 15 years growing brands online, and the last five in marketing technology and AI integration. Nelly, our Acceleration Delivery Lead, runs each project day to day, so you always know where it stands.
How we build bespoke applicationshow AI features are looked after.
A website with AI features is looked after on Care with AI, at £100 a month plus VAT. It covers everything in Care, which keeps your website hosted, secure and working, plus fair-use AI running costs. It replaces Care rather than adding to it.
On a growth plan, Care with AI takes the place of Care and adds £40 a month plus VAT to the plan price.
Building an AI feature is a project: scoped and quoted on its own before any work starts, and never taken from growth plan time.
questions before you start.
Do we need AI at all?
Will AI reply to our customers on its own?
What happens to our customer information?
Can you add AI to the website we already have?
Where should we start?
which repetitive job would you hand over first?
Tell us the task that takes up your week. We will tell you whether AI is the right answer, or whether something simpler would do the job.