pricing
every price, in one place.
Website builds, Care, growth plans and one-off work. Every price is plus VAT, and every piece of work is quoted in writing before it starts.
a new website, priced up front.
A one-off price for a new website or application, quoted in writing before any work starts.
Presence
from £1,500 plus VAT
A fast, professional website that turns visitors into enquiries.
- Good for a business that needs a website it is proud to send people to.
- From £1,200 plus VAT with a Grow or Accelerate plan
Recommended
Connected
from £3,000 plus VAT
A website connected to the tools your business already uses: booking, reviews, customer records and email.
- Good for a business that takes bookings or enquiries and copies them between systems.
- From £2,400 plus VAT with a Grow or Accelerate plan
Bespoke
from £6,000 plus VAT
Custom development: booking and enquiry flows, connected systems and AI.
- Good for work that off-the-shelf software cannot do well.
- From £4,800 plus VAT with a Grow or Accelerate plan
- Every build starts with a written quote, valid for 30 days, setting out exactly what you get.
- Take a Grow or Accelerate plan and the build is 20% less.
compare the builds.
| What is included | Presence | Connected | Bespoke |
|---|---|---|---|
| Price | from £1,500 plus VAT | from £3,000 plus VAT | from £6,000 plus VAT |
| With a Grow or Accelerate plan | from £1,200 plus VAT | from £2,400 plus VAT | from £4,800 plus VAT |
| A written quote, valid for 30 days, before any work starts | Included | Included | Included |
| A fast, professional website with one clear way to enquire | Included | Included | Included |
| Two rounds of design changes | Included | Included | Included |
| Tested before launch, then launched in working hours | Included | Included | Included |
| Your website’s code is yours once the build is paid for | Included | Included | Included |
| Connected to the booking, review, customer record and email tools you already use | Not included | Included | Included |
| Custom booking and enquiry flows | Not included | Not included | Included |
| Customer portals and internal tools | Not included | Not included | Included |
| AI built around the way you work | Not included | Not included | Included |
- Any website we host also needs Care.
keep your website fast, secure and working.
Every website we host has Care, on a 12-month agreement. After a build, Care on its own is enough to keep the site running; anything you want changed is paid by the hour.
Care
£60 a month plus VAT
Keeps your website hosted, secure and working.
- Hosting, security, backups and monitoring
- One domain (.co.uk, .uk or .com), registered in your business’s name
- Fixing any fault in our work
Each extra domain is £30 a year plus VAT. Changes to your site are charged by the hour, or come out of a growth plan.
Care with AI
£100 a month plus VAT
Care for a website with AI features built in.
- Everything in Care
- Fair-use AI running costs included
Replaces Care rather than adding to it.
more customers from your website, every month.
A growth plan is a 12-month agreement for steady work on how your website is found in search, and how many of those visitors become customers. Every plan includes Care and buys our time for less than the hourly rate.
Improve
£350 a month plus VAT
Steady search growth for a business that wants to keep moving.
- 5 hours of our time every month
- About £58 an hour plus VAT: 7% below our hourly rate
- Care included
- A monthly report by email
Recommended
Grow
£600 a month plus VAT
An active search growth programme, month after month.
- 10 hours of our time every month
- About £54 an hour plus VAT: 14% below our hourly rate
- Care included
- A monthly report and a 30-minute review call
- 20% off any website build
Accelerate
£1,100 a month plus VAT
The fastest search growth we offer, across several sites if you need it.
- 20 hours of our time every month
- About £52 an hour plus VAT: 17% below our hourly rate
- Care included
- A monthly report and a 30-minute review call
- 20% off any website build
- How the hourly figure works: take Care (£60) out of the plan price and divide what is left by the plan’s hours. The bigger the plan, the further it sits below our hourly rate of £62.50.
- A website with AI features has Care with AI in its plan instead of Care, which adds £40 a month plus VAT.
- Sites under one brand share a plan, adding Care (£60 a month plus VAT) for each extra site. A different brand needs its own plan.
- Unused growth time carries into the next month, then expires.
compare the plans.
| What is included | Care | Improve | Grow | Accelerate |
|---|---|---|---|---|
| Price | £60 a month plus VAT | £350 a month plus VAT | £600 a month plus VAT | £1,100 a month plus VAT |
| Hosting, security, backups and monitoring | Included | Included | Included | Included |
| One domain (.co.uk, .uk or .com), registered in your business’s name | Included | Included | Included | Included |
| Fixing any fault in our work | Included | Included | Included | Included |
| Our time every month | Not included | 5 hours | 10 hours | 20 hours |
| What each hour costs | Not included | About £58 an hour plus VAT, 7% below our hourly rate | About £54 an hour plus VAT, 14% below our hourly rate | About £52 an hour plus VAT, 17% below our hourly rate |
| Search growth work, at least three-quarters of each month | Not included | Included | Included | Included |
| Small changes, up to a quarter of each month | Not included | 1 hour 15 minutes | 2 hours 30 minutes | 5 hours |
| A monthly report by email | Not included | Included | Included | Included |
| A 30-minute review call each month, not taken from plan time | Not included | Not included | Included | Included |
| 20% off any website build | Not included | Not included | Included | Included |
| Unused growth time carries into the next month, then expires | Not included | Included | Included | Included |
- A website with AI features has Care with AI in its plan instead of Care, which adds £40 a month plus VAT.
what your plan time goes on.
- Growth work: at least three-quarters of each month
- Making your website easier for search engines to read, improving pages and content, writing new content people search for, local search, and turning more visitors into enquiries. We set the direction from your data and agree the priorities with you each month.
- Small changes: up to a quarter of each month
- Text and photo updates or a small layout change, scoped first and scheduled by priority. That is up to 1 hour 15 minutes on Improve, 2 hours 30 minutes on Grow and 5 hours on Accelerate.
- Bigger projects: quoted separately
- New features, integrations, new sections, redesigns, AI automation and new websites are scoped and quoted on their own. They never come out of plan time.
- A report every month
- What we did, the time used, the results and next month’s priorities, sent by email. Grow and Accelerate also include one 30-minute review call a month that does not come out of plan time.
- We never promise rankings, traffic or revenue. We commit to the work and report honestly on the results.
- Plans do not include social media management, paid advertising management, print or business plans.
one rate for everything else.
- One rate for all work: £62.50 plus VAT an hour, however urgent.
- Every request is scoped and quoted first, then scheduled alongside our other work. Nothing is committed until you approve the quote.
- Billed in 15-minute blocks, with a 30-minute minimum for each request.
- Any website we host also needs Care.
pay yearly, get one month free.
Pay for a year in advance and it costs eleven months. Quarterly payment is also available, at the monthly price.
| A month | A year | |
|---|---|---|
| Care | £60 | £660 |
| Care with AI | £100 | £1,100 |
| Improve | £350 | £3,850 |
| Grow | £600 | £6,600 |
| Accelerate | £1,100 | £12,100 |
the terms, in brief.
- 12-month agreements
- Care and every growth plan run for 12 months, paid monthly in advance. Leaving early means paying the remaining months.
- Renewal
- Agreements renew for another 12 months unless you give notice at least 60 days before the renewal date. We send a reminder and a review of the results 90 days before.
- Changing plan
- Move up from the start of any month without restarting the 12 months. Move down at renewal.
- Builds
- A written quote, valid for 30 days, with two rounds of design changes included. Half the price to start, half before launch.
- Price changes
- Only at renewal, with at least 90 days’ notice. A year paid in advance keeps its price.
- What you own
- Your content and data, always. Your domain, registered in your business’s name from day one. Your website’s code, once the build is paid for.
- If you leave
- Once every invoice is paid, you get your code, a copy of your content and data, and your domain moved to the provider you choose at no charge.
- VAT
- Every price on this page is plus VAT.
Your agreement sets out the full terms before anything starts.
not sure which fits?
Tell us what you want to achieve and we will recommend a build, a plan or a single piece of work. It starts with a free first chat.
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