From One Licensee to Another
We run The Anchor in Stanwell Moor. We unlocked 25 hours of value per week by applying AI across our pub. Now we help pubs, restaurants, and bars do the same.
The Real Story Behind Orange Jelly
I'm Peter. Billy runs The Anchor in Stanwell Moor day-to-day, and I handle marketing and business development around a full-time role. Like you, we've faced empty tables, rising costs, and 70-hour weeks wondering if it's all worth it.
Everything changed when I discovered how AI could transform pub operations. As an early adopter since 2021, I've tested everything - the failures taught me what to avoid, the successes showed me what to share.
Today, our quiz nights attract 25-30 regular teams every month, we've cut £250/week in Sunday waste and £4,000+ a month in supplier, rota, and energy costs, and we actually have evenings off. Orange Jelly exists to help pubs, restaurants, and bars achieve the same transformation.
Quick Facts
- ✓Pub owners since March 2019
- ✓AI early adopter since 2021
- ✓Hospitality marketing specialist (pubs, restaurants, bars)
- ✓Full-time job + pub + Orange Jelly
- ✓Featured in BII magazine
- ✓Greene King tenants
- ✓£75/hour - no fixed packages
- ✓30-day action plan with weekly check-ins
Our Journey from Struggle to Success
The Beginning
Took over The Anchor. Empty tables, no strategy, pure hope.
AI Discovery
Discovered AI tools. Started testing, failing, learning.
The Transformation
Six brutal weeks forced full AI adoption. We focused on cutting waste and simplifying operations.
Helping Others
Helping licensees save up to 25 hours every week with proven tools.
Meet Peter Pitcher
Founder & Hospitality Marketing Specialist
I'm not your typical consultant. By day, I'm an AI Marketing Capabilities Lead for a global food manufacturer. Billy runs The Anchor day-to-day, and I jump in on nights and weekends while handling marketing and business development in my spare time.
My curiosity for technology made me an early AI adopter in 2021. When I saw how it could save hours on pub admin, I had to share it with other hospitality operators struggling like we were.
Now I help pubs, restaurants, and bars across the UK implement the same AI strategies that transformed our business. No theory, no fluff - just practical tools that work in real hospitality life.
"Every strategy we recommend has been tested in our own pub first. If it doesn't work for us, we won't recommend it to you."
What We Stand For
Real Experience
We run an actual pub. Every strategy has been tested at The Anchor first.
Honest Pricing
£75 per hour plus VAT. No packages, no hidden fees, no surprises.
Results Backed by Experience
Everything we share runs daily inside The Anchor first.
Personal Service
Just me, no sales team. You get direct access to someone who understands.
Why Orange Jelly?
Just a fun play on words! We wanted a name that's friendly, memorable, and doesn't take itself too seriously - just like us.
It reflects our approach: making complicated things simple and approachable. Whether it's AI automation or menu optimization, we turn complex problems into clear solutions.
Your Questions Answered
Come See The Results Yourself
Visit The Anchor and see how we use AI in real pub operations. First pint's on me if you mention Orange Jelly.
See How We Can Help
Choose where to start based on your biggest challenge
Ready to Transform Your Pub?
Let's chat about your challenges. No sales pitch, just one licensee to another.
WhatsApp: 07990 587315 | Message me anytime - I'll get back as quickly as I can, but bear with me if I'm in service.