the company
small on purpose.
Orange Jelly is two people: Peter Pitcher, who leads the growth work, and Billy Summers, who runs our pub. There's no account team, no layer between you and the people doing the work, and no incentive to sell you more of something that isn't working.
what we actually are.
We get under the skin of a business, work out what's genuinely blocking growth, and build the thing that fixes it. The fix might be marketing. It might be a pricing change, a process, a system, an automation, or a piece of software with some AI in it. The problem decides, and it isn't usually what the brief says it is.
We can only cover that range because we always work the same way. Without that, a company that does marketing, pricing, operations and technology reads as a company that will do anything. Four steps, in the same order, every time: hear, challenge, build, optimise.
we run a pub, not just a consultancy.
The Anchor is our own venue in Stanwell Moor, run as a Greene King tenancy since 2019. It is not a case study we bought and it is not a client. It's a business that has to trade every week, with a wage bill, a cellar, suppliers who put prices up and customers who go elsewhere when it isn't good enough.
Everything on this site was built and tested there first. Search visibility grew 828%, table bookings 403%, private hire 567%, food revenue 98% in three months and no-shows fell 89%: all measured against the numbers before we started, all in a business where getting it wrong cost us rather than a client.
That's a different kind of experience from advising. It's the difference between knowing a booking that doesn't turn up is expensive and having stood in a kitchen at seven o’clock with the food already prepped.
what running one teaches you.
Three things keep showing up, in our own business and in everybody else's.
- The problem is almost never the one being described.
- Flat trade was blamed on the economy for a long time before anybody checked what people were actually searching for. Every business has an explanation it has agreed on, and the explanation is usually the thing standing between it and the answer.
- The expensive failures are the quiet ones.
- A booking that never gets made costs nothing anyone can see. A dish that sells well and contributes little looks like success on the revenue line. Nobody puts either on a report, which is exactly why they persist.
- Nothing changes because of a document.
- Work is not finished when a deliverable is handed over. It is finished when the change is running, the people using it understand it, and the number has moved or been honestly reported as not having moved.
what we will not do.
Sell you activity because it is easy to sell.
Three posts a week is a product. It is rarely an answer.
Put AI in something because AI is in the brief.
It is part of the toolkit. If the answer is a pricing change and a phone call, that is what you get.
Agree with you for money.
If we think the direction is wrong we will say so, with the reasoning, before the work rather than after it.
Keep going once the useful outcome has arrived.
An engagement that has done its job should end, and we would rather tell you that than let it drift into a retainer.
Take work we cannot do well.
Some of what comes to us is not for us, and saying so early is cheaper for everybody than finding out in month three.
who you deal with.
Orange Jelly is deliberately small, so the people you meet are the people doing the work. There's no account manager, no team you never see, and no handover to somebody more junior once the contract is signed.
Day to day, The Anchor is run by Billy Summers and the growth work is led by Peter Pitcher. That's the whole company, and it's a limit we are honest about: we take on what we can do properly and say no to the rest.
the facts.
- Company
- Orange Jelly Limited
- Founded
- March 2019
- Based
- Stanwell Moor, Staines
- Our own venue
- The Anchor, held as a Greene King tenancy
- Member of
- The British Institute of Innkeeping
- First client outside our own business
- September 2025
That last line is deliberate. Orange Jelly spent six years doing this in a business we owned before we offered it to anybody else. That's why the proof is real, and why there's one business on the results page rather than twenty.
the shortest way to find out.
An hour on the phone, free, no pitch. If we're not the right people we will tell you inside the hour.