From One Licensee to Another
We run The Anchor in Stanwell Moor. We discovered how AI saves 25 hours a week. Now we help other licensees do the same.
The Real Story Behind Orange Jelly
I'm Peter. My husband Billy and I have run The Anchor in Stanwell Moor since March 2019. Like you, we've faced empty tables, rising costs, and 70-hour weeks wondering if it's all worth it.
Everything changed when I discovered how AI could transform pub operations. As an early adopter since 2021, I've tested everything - the failures taught me what to avoid, the successes showed me what to share.
Today, our quiz nights attract 25-35 regulars, our food GP improved from 58% to 71%, and we actually have evenings off. Orange Jelly exists to help you achieve the same transformation.
Quick Facts
- ✓Pub owners since March 2019
- ✓AI early adopter since 2021
- ✓Full-time job + pub + Orange Jelly
- ✓Featured in BII magazine
- ✓Greene King tenants
- ✓£62.50/hour - no packages
- ✓30-day money-back guarantee
Our Journey from Struggle to Success
The Beginning
Took over The Anchor. Empty tables, no strategy, pure hope.
AI Discovery
Discovered AI tools. Started testing, failing, learning.
The Transformation
Six brutal weeks forced full AI adoption. GP hit 71%.
Helping Others
Helping licensees save 5+ hours weekly with proven tools.
Meet Peter Pitcher
Founder & Pub Owner
I'm not your typical consultant. By day, I'm an AI Marketing Capabilities Lead for a global food manufacturer. By night and weekends, I'm pulling pints at The Anchor.
My curiosity for technology made me an early AI adopter in 2021. When I saw how it could save hours on pub admin, I had to share it with other licensees struggling like we were.
Now I help pubs across the UK implement the same AI strategies that transformed our business. No theory, no fluff - just practical tools that work in real pub life.
"Every strategy we recommend has been tested in our own pub first. If it doesn't work for us, we won't recommend it to you."
What We Stand For
Real Experience
We run an actual pub. Every strategy has been tested at The Anchor first.
Honest Pricing
£62.50 per hour plus VAT. No packages, no hidden fees, no surprises.
Guaranteed Results
30-day money-back guarantee because we believe in what we do.
Personal Service
Just me, no sales team. You get direct access to someone who understands.
Why Orange Jelly?
Just a fun play on words! We wanted a name that's friendly, memorable, and doesn't take itself too seriously - just like us.
It reflects our approach: making complicated things simple and approachable. Whether it's AI automation or menu optimization, we turn complex problems into clear solutions.
Your Questions Answered
Come See The Results Yourself
Visit The Anchor and see how we use AI in real pub operations. First pint's on me if you mention Orange Jelly.
See How We Can Help
Choose where to start based on your biggest challenge
Ready to Transform Your Pub?
Let's chat about your challenges. No sales pitch, just one licensee to another.
WhatsApp: 07990 587315 | I personally reply to every message. During service? I'll get back to you after. Otherwise, expect a reply within a few hours