Pubs That Were Empty. Now They're Not.
Real results from The Anchor. No fluff, just numbers and strategies that actually work.
Food GP Improvement
From 58% to 71% food GP in 6 months
The Problem
- •Previous tenants buying food from supermarkets for incredibly low GP
- •Outdated menu with boring descriptions
- •Pricing made no sense
- •Food was more of a loss-leader than profit center
What We Tried First (Failed!)
- ✗Tried raising prices without improving quality - customers noticed
- ✗Reduced portion sizes - complaints increased
- ✗Attempted to cut costs with cheaper ingredients - quality suffered
What Actually Worked
- ✓Partnered with commercial suppliers (Barrel And Stone, Brakes, Bidfood)
- ✓Used AI to analyze menu psychology and rewrite descriptions using sensory language
- ✓Implemented strategic pricing and menu positioning
- ✓Introduced stone-baked pizzas as high-margin hero product
- ✓Regular AI-powered menu updates based on seasonal ingredients and costs
We went from treating food as a necessary evil to making it our biggest profit driver. The AI-rewritten menu descriptions alone increased average order value by £4.50.
The Results
Food GP
71% (up from 58%)
Average Spend
Increased £4.50 (+31%)
Pizza Sales
Top seller (highest margin item)
Customer Satisfaction
Higher (better quality, consistency)
Time Investment
- •8 hours initial setup + 2 hours monthly updates
What We Learned
- •Quality improvements justify price increases
- •Sensory menu language increases orders by 27%
- •High-margin hero products can transform food sales
- •Consistent supplier relationships improve both cost and quality
These Aren't Just Case Studies
Every strategy, every number, every result comes from our own pub. We've tested it all at The Anchor first. The failures taught us what to avoid. The successes showed us what to share.
When you work with Orange Jelly, you're getting proven strategies from someone who's been in your shoes and found a way out.
See How We Can Help YouThe Numbers Don't Lie
71%
Food GP
25-35
Quiz Regulars
£250
Weekly Savings
70k
Monthly Views
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