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Orange Jelly

websites, applications and useful AI

Websites and connected systems that grow your business.

We build websites, bespoke applications and AI-powered workflows that help customers find you, book with you and come back.

From your website to the systems behind it, we connect the customer experience and make everyday work simpler.

Tell us what you want to build or improveSee what we build

what we build.

Start with the part you need: a website, a bespoke application or a useful AI workflow. We connect it to the way your business works.

WebsitesWebsites that turn interest into bookingsClear pages, useful answers and a straightforward route to enquire or book. See our hospitality website work.ApplicationsApplications that connect the businessBespoke browser applications, customer portals and internal tools that bring everyday work together.Useful AIAI that does a useful jobWorkflows for enquiries, customer information and follow-up, with human checks where they matter.

Your digital backbone means the systems behind the customer experience: bookings, customer records, guest portals and follow-up. AI belongs where it performs a useful task. Using AI during development does not make every website an AI product.

Explore booking systems

see the work behind the results.

These examples come from The Anchor, our own venue. Each case study explains what changed and what we measured.

The Anchor, our own venueA website built around customer searchesWe rebuilt the website around what customers wanted to find and made the private-hire enquiry route clear.The Anchor, our own venueA clearer route from interest to a bookingWe changed the booking journey, added confirmations and reminders, and gave people reasons to visit quieter sessions.

proven where the risk was ours.

The Anchor is our own venue, a real trading business we run, and it's where this thinking was built and tested before it was ever sold to anybody. Every number below comes from it.

+828%Google Search visibility

How often people found The Anchor on Google: clicks and impressions, against before.

Create demand
+403%Table bookings

Bookings taken at The Anchor, compared with before the work started.

Convert more
+567%Private hire bookings

Private hire bookings at The Anchor, compared with the previous booking rate.

Create demand
89%Fewer booking no-shows

The reduction in booking no-shows at The Anchor after changes to the booking journey.

Protect margin
+98%Food revenue

Within three months, at The Anchor.

Protect margin

These results reflect the combined work at The Anchor. They are not results from a website or an AI feature alone, and they are not a forecast for another business.

See the workRun a pub? Start here

how it works.

Listen, check the numbers, build the fix, measure it. Four steps, in that order, every time.

  1. 01HEAR.Tell us what you want to build or what needs to work better. We look at the customer journey and the systems you already use.
  2. 02CHALLENGE.We agree what the build needs to achieve, what can stay and how we will measure progress.
  3. 03BUILD.We build and connect the website, application or workflow, then test the journeys customers and your team will use.
  4. 04OPTIMISE.We compare results with the starting point and agree which changes to make next. Further work is scoped together.
How we work in full

where growth usually gets stuck.

Six areas we check in every business. Most problems are a mix of two or three.

Create demandNot enough new customersNot enough of the right people know you exist, or care yet.Convert morePeople look, but don't buyThey get as far as asking, then go quiet. Usually the problem is what happens after they get in touch.Protect marginBusy, but not making moneyThe sales are there. The profit is leaking out somewhere between the till and the bank.Remove operational dragToo much admin, not enough timePeople doing by hand what a system should do, and no time left to improve anything.Improve the experienceCustomers don't come backWhat you deliver is fine. What people remember is not the same thing.Build for scaleIt only works because you're thereIt works at this size. It won't work at twice this size, and you can feel it.
See all eight growth problems

for businesses ready to build something better.

We work with small and mid-sized businesses that need a stronger website, connected customer systems or software built around how they operate. Hospitality is one sector we know through running our own venue.

You can arrive with a clear project or a problem to work through. We check what your existing software can do before recommending a new build.

Discuss your project

what do you want to build or improve?

Tell us about the website, application or customer journey you have in mind. The first conversation is an hour, and it's free.

Let's talk