insights.
Writing about what actually blocks growth, and what to do about it. Every piece ends at the problem underneath it rather than at a contact form.
Running a pub or a restaurant? The hospitality library is over in the guides, where there are 105 of these.
- 7 min readAI for accountants: where it actually pays, and where it is theatreAI pays in an accountancy practice where volume, repetition and chasing meet. It does almost nothing for realisation, client mix or the fee conversation nobody is having. Here is how to tell which one you have before you buy anything.
- 8 min readMarketing for law firms: the problem is usually attribution, not marketingMost law firms cannot say where their last hundred instructions came from. That is not a marketing problem, it is a measurement problem, and it is the reason nothing ever gets cut from the budget.
- 8 min readWhy professional services marketing is so bad, and what to fix firstProfessional services firms do not market badly because the people in them are careless. They market badly because of how the firm is built. Here is the structural reason, and why the first fix is measurement rather than more activity.
- 4 min readWhat is a fractional CMO, and when do you actually need one?A fractional CMO is a senior marketer on your leadership team part time. Here is what the job actually involves, what it costs you in practice, and the three questions that tell you whether it is the right shape of hire.
4 pieces.
reading about it is the cheap part.
If any of this sounds like your business, an hour on the phone gets further than another article. It is free and it is not a pitch.