Create demand
Nobody could find us
A business with no demand problem it could see, because the demand was going somewhere else entirely.
At The Anchor, the business we run ourselves.
How often people found The Anchor on Google: clicks and impressions, against before.
Create demandTwenty confirmed in six months, against about six a year before.
Create demandHEAR
what was happening.
Trade was flat and the explanation everybody offered was the economy. The website existed, it looked fine, and nobody could say what it was for. The one thing nobody had looked at was what people in the area were actually typing into Google, and whether any of it led here.
CHALLENGE
what we found.
It did not. The site described the venue in the language the venue used about itself, and people were searching in completely different words for completely different things: a room for forty, somewhere that would do a wake, a Sunday roast that was still on at three. The demand was there and it was going to whoever had written those words down.
BUILD
what we did.
The site was rebuilt around what people actually search for, page by page, with the answer on the page rather than a phone number and a hope. The enquiry route for private hire was made obvious instead of buried, because that was the search with the highest intent and the least competition.
OPTIMISE
what changed.
Measured against the Google Search Console numbers taken before any of it started. Visibility grew 828%, and private hire went from about six bookings a year to twenty confirmed in six months, which is what the visibility was worth in money.
why this matters in other businesses.
The mechanism has nothing to do with pubs. A business describes itself in its own words, its customers search in theirs, and the gap between the two is demand somebody else is collecting.
does this sound familiar?
The first conversation is an hour, it's free, and it's not a pitch.