Create demand
Barely there on Google
A local pub restaurant that Google hardly ever showed, even to people searching for it by name.
For a client, a pub restaurant in Surrey. We can share the results, not the name. Results to September 2026.
Clicks from Google to the client's website, against the same weeks the year before the work started.
Create demandHow often the client's website appeared in Google results, against the same weeks the year before.
Create demandwhy this matters in other businesses.
Most small businesses are better than Google thinks they are. If your website does not answer the questions customers ask before they choose, Google shows them someone whose website does.
HEAR
what was happening.
The business had a website, but nobody had looked at how rarely Google showed it. Even people searching for the business by name were seldom finding their way to its site.
CHALLENGE
what we found.
Google had little reason to show the site for the searches that matter to a pub restaurant: what is on the menu, when the kitchen is open, how to book a table, and which nearby towns it serves. Those searches were going to places whose websites answered them.
BUILD
what we did.
A new website built around those questions, with the menu, events and opening hours on the page and kept accurate. Online table booking with confirmations and reminders. Pages for the nearby towns guests travel from. Then steady improvements since, guided by what the numbers show.
OPTIMISE
what changed.
Measured in Google Search Console against the same summer weeks in the year before the work began. Clicks grew 510% and appearances in search grew 726%. Most of the extra clicks are people searching for the business by name and now finding its own site; turning the wider searches into bookings is the work in progress.