Young People Won't Come to Your Pub? Here's How to Change That

Remember when pubs were the default social hub for young people? Those days might seem long gone, but here's the truth: young people still want what pubs offer - community, experiences, and somewhere that isn't their flat. They just need a reason to choose you over Netflix.

The Real Problem (It's Not What You Think)

Young people aren't avoiding pubs - they're avoiding boring pubs. They've got unlimited entertainment in their pocket, Deliveroo at their fingertips, and a cost-of-living crisis hitting them harder than any generation before. Your warm beer and sticky carpets aren't competing with other pubs anymore - you're competing with everything.

But here's the encouraging bit: when you give them a genuine reason to come, they become your most loyal, vocal advocates. They'll Instagram every visit, bring their entire friend group, and turn your quiet Tuesday into their weekly tradition.

Create Instagram-Worthy Moments (Without Being Cringe)

The Golden Hour Setup Between 5-7pm, your pub should photograph like a dream. It's not about renovating - it's about understanding light:

• String up warm fairy lights (£30 from B&Q)
• Create one stunning corner with plants and vintage mirrors
• Keep your glassware spotless - it photographs better
• Serve drinks that look as good as they taste

Young customers take 5-10 photos per visit. Make sure they've got something worth sharing.

The Signature Serve Create one drink that's uniquely yours:

• Our "Anchor Sunset" (gin, elderflower, and edible flowers) gets posted 20+ times a week
• Cost: £1.20 to make, sells for £8.50
• The flower costs 10p but drives £170 weekly revenue

Events They Actually Want

Forget What You Think They Want

• ❌ Generic quiz nights
• ❌ Cheesy themed parties
• ❌ "Student nights" with cheap shots
• ❌ DJ playing music from 2010

What Actually Works

• ✅ Bottomless Brunch Done Right - Not just prosecco, but craft cocktails, decent food, 90 minutes, £35
• ✅ Board Game Cafés - Partner with local board game groups, Sunday afternoons, coffee focus
• ✅ Small Plate Sundays - Tapas-style sharing, encourages groups, lower price point
• ✅ Work From Pub Days - Fast WiFi, coffee, lunch deals, quiet background music till 5pm

The Non-Alcoholic Revolution

This isn't about designated drivers anymore. 30% of under-30s are reducing alcohol consumption. If your non-alcoholic offering is J2O and Coke, you're already losing.

Build a Proper Zero-Proof Menu

• Stock at least 5 craft alcohol-free beers
• Create 3-4 mocktails with the same care as cocktails
• Price them fairly (£4-6, not £2)
• Train staff to recommend them without judgment

We introduced this and saw Tuesday night revenue jump 40% - mostly from groups where 2-3 people weren't drinking.

Build a Vibe, Not a Venue

Music Matters More Than You Think

• Spotify playlist isn't enough - curate properly
• Volume that allows conversation
• Change the vibe throughout the day
• Let regulars add songs to a collaborative playlist

The Phone Charging Station Sounds small, but it's huge:

• Install USB charging points at 3-4 tables (£200 total)
• Becomes THE place to meet after work
• Groups stay longer when phones are charging
• Instagram stories: "This pub has chargers!"

Staff Are Everything

• Train them to remember names and drinks

• Give them input on events and drinks

• Let them manage the Instagram (with guidelines)

• Pay them properly - good staff are marketing

The Community Approach

Partner With Purpose

• Local gym: post-workout protein smoothies and healthy options
• University/college: study spaces during the day
• Start-up hubs: networking events, working lunches
• Gaming cafés: tournament viewing parties

Be the Local Living Room Create reasons to visit that aren't about drinking:

• Monday: Co-working day with great coffee
• Tuesday: Board games and small plates
• Wednesday: Life drawing or creative workshops
• Thursday: Traditional pub feel returns
• Weekend: Full energy, events, music

Digital Presence That Doesn't Try Too Hard

Instagram Strategy

• Post stories daily, grid 2-3 times weekly
• User-generated content is gold - repost everything
• Behind-the-scenes content performs best
• Respond to every comment and message

The WhatsApp Groups Create groups for different crowds:

• "Tuesday Regulars" - 30 people who never miss board game night
• "Brunch Club" - weekend warriors
• "Pub Workers" - your weekday laptop crowd

Send one message weekly with what's on. That's it.

Price It Right

• £8.50 cocktails that are worth posting about

• £5 pints that are perfectly served

• £12-15 main courses that fill them up

• £25-35 experience packages

They'll pay for quality and experience. They won't pay for average.

Start Small, Test Everything

Week 1: Improve your coffee offering and WiFi Week 2: Create one Instagram-worthy cocktail Week 3: Launch one weekly event Week 4: Measure, adjust, repeat

The Results You Can Expect

• 25-30% increase in under-30s customers

• 40% boost in Tuesday-Thursday revenue

• 200+ new Instagram followers

• 15-20 new regulars who bring friends

Your Action Plan

Today:

1. Audit your current offering honestly - would you choose your pub?
2. Pick ONE thing to improve this week
3. Ask three people under 30 what would make them visit more

This Week:

1. Fix your WiFi and add phone chargers
2. Create one signature serve
3. Plan one new event for next month

This Month:

1. Launch your first young-person focused event
2. Build your Instagram presence properly
3. Train staff on the new approach

The truth? Young people are desperate for real-world connection. They're tired of dating apps, Zoom calls, and social media. Your pub can be their answer - but only if you give them a reason to look up from their phones.

Start with one change. Make it brilliant. Build from there.

Frequently Asked Questions

Won't I alienate my older regulars?

Not if you do it right. Keep traditional pub elements during peak times for regulars. Use quieter periods for younger-focused events. Our 60+ regulars actually love the Tuesday board game crowd - they've adopted them!

How do I stop it becoming a rowdy student bar?

Focus on experiences and quality, not cheap drinks. Attract the coffee-and-cocktails crowd, not the shots-and-fights crowd. Price point and atmosphere are your filters - aim for young professionals and creatives, not just anyone under 30.

What if I can't afford renovations?

You don't need them. Clean thoroughly, add £30 of fairy lights, rearrange furniture to create zones, and focus on service. Young people value authenticity over aesthetics. A genuinely welcoming traditional pub beats a try-hard trendy bar every time.

Should I get on TikTok?

Only if you can do it authentically. Instagram and WhatsApp groups are more important for pubs. If you do TikTok, let young staff run it, post behind-the-scenes content, and don't try to go viral - build community instead.