Where would AI actually help?
We assess and build useful AI into business workflows: drafting enquiry replies for review, organising information or preparing follow-up. The task, data and human checks come first.
does this sound familiar?
- Tools were bought and quietly abandoned.
- The team is curious but nobody owns it.
- Competitors claim AI and you cannot tell if it is real.
- Every supplier pitch starts with the technology.
what is usually causing it.
Start with a task and a clear limit on what AI may do. A draft reply needs a person to check it. A booking confirmation may only need a reliable rule and accurate booking data. We assess the fit before adding AI to a website or application.
- Demandusually fine
- Conversionusually fine
- Marginusually fine
- Operationsusually part of it
- Experienceusually fine
- Scaleusually part of it
Where this problem usually shows up. Yours won't look exactly like this, which is what the first conversation is for.
what we would check first.
01
Where the hours and the mistakes pile up
AI pays where repetitive judgement and manual work meet volume: chasing, drafting, checking, sorting.
02
Whether your data is good enough
AI ideas fail on messy or missing data more often than on the technology. Better to know that before you build anything.
03
What to buy, what to build, what to leave alone
What an off-the-shelf tool solves, what needs building for you, and what needs neither.
We find the cause first. The fix comes after the evidence, not before it.
How we use AI, and what we will not claim for it.
We have no AI number: its contribution has not been measured separately from the wider work. At The Anchor, our own venue, we use AI for research, drafting, analysis and repetitive checking. Using AI during development is also different from building AI into an application. We agree the task, data requirements and human checks before implementing a customer-facing AI feature.
what we can build around this.
tell us what's happening.
It starts as a conversation, and the first one is an hour and free. We work out what's actually causing this against your numbers, then tell you what would move them.