Who is Peter Pitcher and why should I trust Orange Jelly?

I'm Peter Pitcher, and I've run The Anchor pub in Stanwell Moor with my husband Billy since March 2019. I also work full-time as an AI Marketing Capabilities Lead for a global food manufacturer. I've been an early AI adopter since 2021 and discovered how AI can add 25 hours of value per week. Orange Jelly exists to share these proven strategies with fellow licensees.

What makes Orange Jelly different from other consultants?

We're not consultants who've never pulled a pint. We run an actual pub and test every strategy in our own business first. No corporate nonsense, no jargon - just one licensee helping another with tools that actually work.

Can I visit The Anchor to see your strategies in action?

Absolutely! We'd love to show you around. Pop in for a pint and see how we use AI tools in real pub operations. First pint's on me if you mention Orange Jelly. We're at Horton Road, Stanwell Moor, Staines TW19 6AQ.

What results have you achieved at The Anchor?

We've improved food GP from 58% to 71%, grown quiz nights to 25-35 regulars, achieve 60,000-70,000 social media views monthly, and added £75,000-£100,000 of value to our business using AI. Most importantly - we got our evenings back. Every strategy we share has delivered real results in our own pub.

How can I be sure Orange Jelly will work for my pub?

Every pub is different, but the challenges are similar. That's why we offer a free consultation to understand your specific situation and stay hands-on through the first month to make sure the plan sticks. These aren't theories - they're proven strategies from our own pub.

Est. 2019

From One Licensee to Another

We run The Anchor in Stanwell Moor. We discovered how AI saves 25 hours a week. Now we help other licensees do the same.

Get Started See Our Results

71%

Food GP (up from 58%)

25-35

Quiz Night Regulars

70K

Monthly Social Views

£100K

Value Added

Our Journey

The Real Story Behind Orange Jelly

I'm Peter. My husband Billy and I have run The Anchor in Stanwell Moor since March 2019. Like you, we've faced empty tables, rising costs, and 70-hour weeks wondering if it's all worth it.

Everything changed when I discovered how AI could transform pub operations. As an early adopter since 2021, I've tested everything - the failures taught me what to avoid, the successes showed me what to share.

Today, our quiz nights attract 25-35 regulars, our food GP improved from 58% to 71%, and we actually have evenings off. Orange Jelly exists to help you achieve the same transformation.

Meet Peter Pitcher

Founder & Pub Owner

I'm not your typical consultant. By day, I'm an AI Marketing Capabilities Lead for a global food manufacturer. By night and weekends, I'm pulling pints at The Anchor.

My curiosity for technology made me an early AI adopter in 2021. When I saw how it could save hours on pub admin, I had to share it with other licensees struggling like we were.

Now I help pubs across the UK implement the same AI strategies that transformed our business. No theory, no fluff - just practical tools that work in real pub life.

"If I can run a successful pub while working full-time, imagine what you can achieve with the right AI tools supporting you."

Quick Facts About Orange Jelly

Pub owners since March 2019

AI early adopter since 2021

Full-time job + pub + Orange Jelly

Featured in BII magazine

Greene King tenants

£75/hour - no packages

30-day action plan with weekly check-ins

First pint free when you visit!

Your Questions Answered

Our Partners & Memberships

Greene King Tenant

BII Member

Featured in BII Magazine Autumn 2025

Come See The Results Yourself

Visit The Anchor and see how we use AI in real pub operations. First pint's on me if you mention Orange Jelly.

The Anchor

Horton Road, Stanwell Moor
Staines TW19 6AQ

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