# Orange Jelly

> Orange Jelly Limited finds what is stopping a business growing, then fixes it. The fix might be marketing, a pricing change, a new way of working, a system or a piece of software with some AI in it; the problem decides. Any sector, any size, for owners who are open to change. Everything was built and tested first in The Anchor, the pub Orange Jelly runs itself.

## Method

- HEAR: understand what is really happening, not what the brief says.
- CHALLENGE: test what everyone assumes, against the evidence.
- BUILD: build the fix, not a document about the fix.
- OPTIMISE: measure against the numbers taken at the start, then keep going until it moves.

## Where growth gets stuck

- Create demand: not enough new customers
- Convert more: people look, but do not buy
- Protect margin: busy, but not making money
- Remove operational drag: too much admin, not enough time
- Improve the experience: customers do not come back
- Build for scale: it only works because the owner is there

## Facts

- Founded March 2019. Based in Stanwell Moor, Staines, and works UK-wide.
- Runs The Anchor, its own venue, as a Greene King tenancy. Member of the British Institute of Innkeeping.
- First client outside its own business: September 2025.
- Deliberately small. There is no account management layer.
- The first conversation is an hour and is free.
- The rate is £62.50 plus VAT an hour, and that is the only number advertised. No packages. The hours for any piece of work are agreed in writing before it starts.

## Who this is not for

- Businesses wanting someone to post three times a week.
- Businesses that have decided the plan and need a pair of hands.
- Businesses that cannot give access to their people, numbers or customers.
- Businesses that want AI because it is AI.
- Businesses looking for validation of a decision already made.

## Proof

All figures are from The Anchor, the venue Orange Jelly runs itself, measured against a baseline.
- Google Search visibility: +828%
- Table bookings: +403%
- Private hire bookings: +567%
- Booking no-shows: down 89%
- Food revenue: +98% in three months

## Pages

- [Home](https://www.orangejelly.co.uk/): what the company is.
- [Start here](https://www.orangejelly.co.uk/start-here): what the first conversation involves, and who it is not for.
- [How we work](https://www.orangejelly.co.uk/how-we-work): the method in full.
- [Results](https://www.orangejelly.co.uk/results): the case studies and how each was measured.
- [Pubs](https://www.orangejelly.co.uk/pub-marketing): the hospitality page, for pubs, bars, restaurants and cafés.
- [About](https://www.orangejelly.co.uk/about): the company, and what it will not do.
- [Guides](https://www.orangejelly.co.uk/guides): the hospitality article library.
- [Full detail](https://www.orangejelly.co.uk/llms-full.txt): case studies and the article index.

## Contact

- Email: peter@orangejelly.co.uk
- Enquiries: https://www.orangejelly.co.uk/start-here
- No response time is promised. A person reads every enquiry and replies.


## Case studies

Every case study is The Anchor, the business Orange Jelly runs itself. That is stated
plainly rather than obscured: the numbers were measured against a baseline and the risk
of getting them wrong was ours. Client work is published as it becomes publishable, with
permission.

### Nobody could find us

URL: https://www.orangejelly.co.uk/results/nobody-could-find-us
Area: Create demand
Result: +828% google search visibility, +567% private hire bookings
Where: The Anchor, the venue Orange Jelly runs itself.

HEAR. Trade was flat and the explanation everybody offered was the economy. The website existed, it looked fine, and nobody could say what it was for. The one thing nobody had looked at was what people in the area were actually typing into Google, and whether any of it led here.

CHALLENGE. It did not. The site described the venue in the language the venue used about itself, and people were searching in completely different words for completely different things: a room for forty, somewhere that would do a wake, a Sunday roast that was still on at three. The demand was there and it was going to whoever had written those words down.

BUILD. The site was rebuilt around what people actually search for, page by page, with the answer on the page rather than a phone number and a hope. The enquiry route for private hire was made obvious instead of buried, because that was the search with the highest intent and the least competition.

OPTIMISE. Measured against the Google Search Console numbers taken before any of it started. Visibility grew 828%, and private hire went from about six bookings a year to twenty confirmed in six months, which is what the visibility was worth in money.

Why it transfers. The mechanism has nothing to do with pubs. A business describes itself in its own words, its customers search in theirs, and the gap between the two is demand somebody else is collecting.

### Interest that did not turn up

URL: https://www.orangejelly.co.uk/results/interest-that-did-not-turn-up
Area: Convert more
Result: +403% table bookings, 89% fewer booking no-shows
Where: The Anchor, the venue Orange Jelly runs itself.

HEAR. Quiet sessions that barely covered the staff on them, and a booking process that was a phone number during service. Nobody was counting how many people tried to book and gave up, which is the number that mattered.

CHALLENGE. Two separate problems were being treated as one. There was not enough reason to come on a Tuesday, and there was too much friction for the people who already wanted to. Fixing the second without the first would have moved nothing, and the room was mostly arguing about the first.

BUILD. A reason to book on the quiet sessions, and a booking journey that took the interest and turned it into a confirmed table rather than an intention. Then confirmations and reminders, because a booking that does not turn up costs more than one that never existed: the table was held and the food was prepped.

OPTIMISE. Table bookings grew 403% compared with before, and no-shows fell from around one in five to around one in fifty, an 89% reduction. The second number is the one that changed the economics.

Why it transfers. Every business has a version of the held table: the slot, the quote, the appointment, the sample. It costs whether or not anyone turns up, and almost nobody measures the drop-off between interest and confirmation.

### Busy, and not much better off

URL: https://www.orangejelly.co.uk/results/busy-and-not-much-better-off
Area: Protect margin
Result: +98% food revenue
Where: The Anchor, the venue Orange Jelly runs itself.

HEAR. Food was being sold, the kitchen was busy, and the contribution was not what the effort suggested it should be. Pricing had been set by looking at what everyone else charged and taking a bit off.

CHALLENGE. The menu was working against itself. The dishes people ordered most were the ones with least left in them, the descriptions gave nobody a reason to trade up, and the pricing carried no logic anyone could explain. Selling more of that menu would have made the problem bigger.

BUILD. The menu was rebuilt around what each dish actually contributes, not what it costs. Descriptions written to sell rather than to list. Pricing given a reason. One high-margin dish made the obvious choice rather than the hidden one.

OPTIMISE. Food revenue grew 98% within three months, and the growth came from the dishes that were worth selling rather than from volume across the board.

Why it transfers. Any business with a product mix has this. The thing that sells most is rarely the thing worth selling most, and nobody finds that out by looking at the revenue line.

## Guides (105 articles)

A hospitality article library. Hospitality is one market Orange Jelly works in, not what
the company is.

- [Summer Pub Marketing: Five Ways to Turn Footfall into Revenue](https://www.orangejelly.co.uk/guides/summer-pub-marketing)
- [Autumn Pub Event Ideas: The Playbook for Sept–Nov](https://www.orangejelly.co.uk/guides/autumn-pub-event-ideas)
- [Autumn Internationals 2026: Fill Your Pub for the Rugby](https://www.orangejelly.co.uk/guides/autumn-rugby-nations-championship-pubs)
- [Black Friday Ideas for Pubs: Turn It Into Bookings](https://www.orangejelly.co.uk/guides/black-friday-pub-ideas)
- [Beer Festival & Cask Ale Week: A 10-Day Plan for Pubs](https://www.orangejelly.co.uk/guides/cask-ale-week-pub-guide)
- [The Christmas Pub Playbook: How to Fill December and Ring in the New Year](https://www.orangejelly.co.uk/guides/christmas-pub-event-ideas)
- [Coffee Morning Ideas for Pubs: Fundraising That Works](https://www.orangejelly.co.uk/guides/macmillan-coffee-morning-pub-guide)
- [National Vodka Day & Drinks Days: A Pub Calendar](https://www.orangejelly.co.uk/guides/national-drinks-days-pub-guide)
- [Oktoberfest Ideas for Pubs: How to Host Your Own](https://www.orangejelly.co.uk/guides/oktoberfest-pub-guide)
- [Halloween Food & Party Ideas for Pubs (+ Bonfire Night)](https://www.orangejelly.co.uk/guides/pub-halloween-bonfire-night-events)
- [Non Alcoholic Beer & a Low/No Bar That Sells: Sober October](https://www.orangejelly.co.uk/guides/sober-october-low-no-alcohol-pubs)
- [Wine & Cheese Evening: How to Run One in Your Pub](https://www.orangejelly.co.uk/guides/wine-tasting-evenings-for-pubs)
- [Pub Event Ideas: The Year-Round Guide to Filling Quiet Nights](https://www.orangejelly.co.uk/guides/pub-event-ideas)
- [How to Attract Families to Your Pub: Activities That Fill Tables](https://www.orangejelly.co.uk/guides/how-to-attract-families-to-your-pub)
- [Summer Moments, Simple Campaigns: an inspiring idea bank for pub teams (May to Aug)](https://www.orangejelly.co.uk/guides/summer-moments-simple-campaigns)
- [Your Pub Marketing Plan for 2026: Month-by-Month Guide](https://www.orangejelly.co.uk/guides/pub-marketing-plan-2026-monthly-guide)
- [Instagram Marketing for Pubs: Turn Food Photos Into Foot Traffic](https://www.orangejelly.co.uk/guides/instagram-marketing-for-pubs)
- [Wet-Led vs Food-Led Pubs: Understanding Your Revenue Model](https://www.orangejelly.co.uk/guides/wet-led-vs-food-led-pubs)
- [How to Run Successful Pub Events: A Complete Guide to Profitable Functions](https://www.orangejelly.co.uk/guides/how-to-run-successful-pub-events)
- [Six Nations 2026: How to Make the Most of Rugby in Your Pub](https://www.orangejelly.co.uk/guides/pub-six-nations-rugby-marketing)
- [Food Allergies and GDPR: The Compliance Nightmares That Could Close You Down](https://www.orangejelly.co.uk/guides/food-allergies-gdpr-compliance)
- [How Much Profit Does a Pub Make? Realistic Numbers for 2026](https://www.orangejelly.co.uk/guides/how-much-profit-does-a-pub-make)
- [Pub Chalkboard & A-Board Ideas That Actually Drive Footfall](https://www.orangejelly.co.uk/guides/pub-chalkboard-a-board-ideas)
- [How to Fill Empty Pub Tables: 15 Strategies That Actually Work](https://www.orangejelly.co.uk/guides/fill-empty-pub-tables)
- [New Year's Eve for Pubs: Planning, Pricing & Promotion](https://www.orangejelly.co.uk/guides/pub-new-years-eve-planning-guide)
- [Facebook Marketing for Local Pubs: Your Community Connection Goldmine](https://www.orangejelly.co.uk/guides/facebook-marketing-local-pubs)
- [Theme Hour Saturdays: Power Hour & Spin-to-Win Toolkit](https://www.orangejelly.co.uk/guides/theme-hour-power-hour)
- [Pub Toilet Refurbishment: Make a Great Impression on a Budget](https://www.orangejelly.co.uk/guides/pub-toilet-refurbishment-budget-guide)
- [Why Your EPOS Data Is the Key to a Revenue Comeback](https://www.orangejelly.co.uk/guides/epos-data-revenue-comeback)
- [Pop-Up Events for Pubs: Formats That Fill Quiet Nights](https://www.orangejelly.co.uk/guides/pop-up-events-for-pubs)
- [Pub VAT and Accounting: The Landlord's Plain-English Guide](https://www.orangejelly.co.uk/guides/pub-vat-accounting-guide)
- [Energy Bill Shock? Immediate Ways to Cut Venue Costs](https://www.orangejelly.co.uk/guides/energy-bill-shock-cut-venue-costs)
- [Quiz Night 101: Licensee Guide](https://www.orangejelly.co.uk/guides/quiz-night-101)
- [Pub Accessibility: Making Your Venue Welcoming for Everyone](https://www.orangejelly.co.uk/guides/pub-accessibility-welcoming-guide)
- [Email Marketing for Pubs: Build a Database That Drives Repeat Business](https://www.orangejelly.co.uk/guides/email-marketing-pub-retention)
- [Music Bingo 101: Licensee Guide](https://www.orangejelly.co.uk/guides/music-bingo-101)
- [Pub Drinks Menu: How to Design a Menu That Grows Revenue](https://www.orangejelly.co.uk/guides/pub-drinks-menu-design-guide)
- [Your Drinks Are Making Half The Profit They Should - Here's The Fix](https://www.orangejelly.co.uk/guides/double-drinks-profit-without-selling-more)
- [Karaoke Night 101: Licensee Guide](https://www.orangejelly.co.uk/guides/karaoke-night-101)
- [Cellar Management: How to Keep Your Beer Perfect and Your Waste Low](https://www.orangejelly.co.uk/guides/cellar-management-beer-quality-guide)
- [Harnessing Delivery and Click & Collect Without Killing Service](https://www.orangejelly.co.uk/guides/delivery-click-collect-without-harm)
- [Family Craft Hour 101: Licensee Guide](https://www.orangejelly.co.uk/guides/family-craft-hour-101)
- [Pub Wages and Labour Costs: What to Pay and How to Control Costs](https://www.orangejelly.co.uk/guides/pub-wages-labour-costs-guide)
- [Cash Bingo 101: Licensee Guide](https://www.orangejelly.co.uk/guides/cash-bingo-101)
- [Pub Health and Safety: The Licensee's Practical Checklist](https://www.orangejelly.co.uk/guides/pub-health-safety-checklist)
- [Pub Content That Fills Seats: What to Post and When](https://www.orangejelly.co.uk/guides/content-marketing-ideas-pubs)
- [Boardgame & Team Night 101: Licensee Guide](https://www.orangejelly.co.uk/guides/boardgame-night-101)
- [How to Compete with Wetherspoons: A Survival Guide for Independent Pubs](https://www.orangejelly.co.uk/guides/compete-with-wetherspoons)
- [Zero-Waste Stock Management for Pubs in Survival Mode](https://www.orangejelly.co.uk/guides/zero-waste-stock-management-pubs)
- [Google Business Profile for Pubs: The Complete Setup Guide](https://www.orangejelly.co.uk/guides/google-business-profile-pub-guide)
- [Community Outreach Ideas That Reintroduce Your Pub to the Neighbourhood](https://www.orangejelly.co.uk/guides/community-outreach-reintroduce-pub)
- [Young People Won't Come to Your Pub? Here's How to Change That](https://www.orangejelly.co.uk/guides/young-people-wont-come-to-your-pub)
- [How to Respond to Bad Pub Reviews (Without Making It Worse)](https://www.orangejelly.co.uk/guides/how-to-respond-bad-pub-reviews)
- [Start Planning Christmas Now: 19 Festive Ideas to Secure December Bookings Early](https://www.orangejelly.co.uk/guides/christmas-pub-promotion-ideas)
- [How to Win Back Locals After Months of Slow Trade](https://www.orangejelly.co.uk/guides/win-back-locals-after-slow-trade)
- [Pub Christmas Bookings: How to Fill Your December Calendar](https://www.orangejelly.co.uk/guides/pub-christmas-bookings-fill-december)
- [Cashflow Fixes: Immediate Steps When Trade Drops Off a Cliff](https://www.orangejelly.co.uk/guides/cashflow-fixes-when-trade-drops)
- [Why Is My Pub Empty? 12 Brutal Truths and How to Fix Them](https://www.orangejelly.co.uk/guides/why-is-my-pub-empty)
- [Pub Recruitment: How to Hire (and Keep) Great Bar Staff](https://www.orangejelly.co.uk/guides/pub-recruitment-hiring-bar-staff)
- [The Complete Guide to Pub EPOS Systems in 2026](https://www.orangejelly.co.uk/guides/pub-epos-system-guide)
- [How to Build a Loyalty Scheme That Fills the Pub Every Friday](https://www.orangejelly.co.uk/guides/build-loyalty-scheme-fill-pub)
- [Upselling Secrets: Training Scripts That Don't Sound Pushy](https://www.orangejelly.co.uk/guides/upselling-secrets-training-scripts)
- [PRS and PPL Music Licensing for Pubs: What You Actually Pay](https://www.orangejelly.co.uk/guides/prs-ppl-music-licensing-pubs)
- [The Turnaround Playbook: How Independent Bars Bounce Back Fast](https://www.orangejelly.co.uk/guides/turnaround-playbook-independent-bars)
- [How to Get (and Keep) a 5-Star Food Hygiene Rating](https://www.orangejelly.co.uk/guides/food-hygiene-rating-five-star-guide)
- [Winter's Coming: Your Simple Guide to Turning Cold Weather Into Cash](https://www.orangejelly.co.uk/guides/turn-heating-costs-into-winter-wins)
- [Pub Insurance: What Cover You Need and What It Costs](https://www.orangejelly.co.uk/guides/pub-insurance-cover-guide)
- [Checklist: 30-Day Action Plan to Stabilise a Struggling Hospitality Business](https://www.orangejelly.co.uk/guides/30-day-action-plan-stabilise-hospitality)
- [Pub Licensing Explained: Premises Licences, Personal Licences & TENs](https://www.orangejelly.co.uk/guides/pub-licensing-premises-personal-licence-guide)
- [Survive the Off-Season: Packages That Keep Revenue Coming](https://www.orangejelly.co.uk/guides/survive-off-season-revenue-packages)
- [20 Summer Pub Events That Actually Make Money (Not Just Noise)](https://www.orangejelly.co.uk/guides/summer-pub-event-ideas)
- [Staff Motivation Hacks When You Can't Afford Pay Rises](https://www.orangejelly.co.uk/guides/staff-motivation-hacks-no-pay-rise)
- [Social Media Tactics That Drive Footfall in Seven Days](https://www.orangejelly.co.uk/guides/social-media-tactics-footfall-seven-days)
- [The Complete Social Media Strategy Guide for Pubs in 2025](https://www.orangejelly.co.uk/guides/social-media-strategy-for-pubs)
- [Seasonal Pub Events Calendar: Year-Round Ideas That Drive Revenue](https://www.orangejelly.co.uk/guides/seasonal-pub-events-calendar)
- [Does Your Pub Need a Website? What Actually Works in 2026](https://www.orangejelly.co.uk/guides/does-your-pub-need-a-website)
- [9 Revenue Levers Every Struggling Pub Should Pull Today](https://www.orangejelly.co.uk/guides/revenue-levers-struggling-pubs)
- [Pub Business Plan: Free Template & Step-by-Step Guide](https://www.orangejelly.co.uk/guides/pub-business-plan-template-guide)
- [Restarting Your Quiz, Live Music, and Sport Nights for Maximum ROI](https://www.orangejelly.co.uk/guides/restart-quiz-music-sport-roi)
- [Buying a Pub: The Complete UK Guide for First-Time Buyers](https://www.orangejelly.co.uk/guides/buying-a-pub-complete-guide)
- [Rescue Your Margins: The Drinks Mix That Keeps Money in the Till](https://www.orangejelly.co.uk/guides/rescue-your-margins-drinks-mix)
- [Handling Rent and Supplier Negotiations When Cash Is Tight](https://www.orangejelly.co.uk/guides/rent-supplier-negotiations-cash-tight)
- [Recession-Proof Pub Strategies: How to Thrive When Customers Tighten Their Belts](https://www.orangejelly.co.uk/guides/recession-proof-pub-strategies)
- [From Quiet to Buzzing: Rebooting Your Pub's Atmosphere on a Budget](https://www.orangejelly.co.uk/guides/reboot-pub-atmosphere-on-budget)
- [Quiz Night Ideas: 26 Formats That Pack Your Pub Every Week](https://www.orangejelly.co.uk/guides/quiz-night-ideas)
- [Monday Night Pub Promotions That Actually Work (Not Another Quiz Night)](https://www.orangejelly.co.uk/guides/quiet-monday-night-promotions)
- [Should You Refurb Your Pub? What to Fix First for Under £5K](https://www.orangejelly.co.uk/guides/pub-refurbishment-on-budget)
- [How to Run a Pub: The Licensee's Essential Guide](https://www.orangejelly.co.uk/guides/pub-health-check-essential-fundamentals-licensee-success)
- [The Ultimate Pub Event Template for Guaranteed Profit Nights](https://www.orangejelly.co.uk/guides/pub-event-template-profit-nights)
- [Why Your Pub is Empty on Tuesday Nights (And How to Fix It)](https://www.orangejelly.co.uk/guides/pub-empty-tuesday-nights)
- [The Complete Guide to Pub Leases, Tenancies and Brewery Ties](https://www.orangejelly.co.uk/guides/brewery-tie-improve-your-deal)
- [Cash Flow Crisis Every Month? Breaking the Feast-or-Famine Cycle](https://www.orangejelly.co.uk/guides/cash-flow-crisis-breaking-cycle)
- [Kitchen Nightmares: When Your Chef Quits on a Saturday Night](https://www.orangejelly.co.uk/guides/kitchen-nightmares-chef-quits)
- [Nobody Books Tables Anymore? Master the Art of Walk-ins vs Reservations](https://www.orangejelly.co.uk/guides/nobody-books-tables-anymore)
- [Terrible Online Reviews Ruining Your Reputation? The Damage Control Guide](https://www.orangejelly.co.uk/guides/terrible-online-reviews-damage-control)
- [Village Pub in a Dying Village? Survival Strategies That Actually Work](https://www.orangejelly.co.uk/guides/village-pub-dying-village-survival)
- [How to Differentiate Your Pub: 15 Unique Ideas That Actually Work](https://www.orangejelly.co.uk/guides/pub-differentiation-strategies)
- [Profitable Pub Food: 12 Dish Types and the GP Maths (2026)](https://www.orangejelly.co.uk/guides/profitable-pub-food-menu-ideas)
- [Premium Pub Positioning: How to Go Upmarket and Increase Profits](https://www.orangejelly.co.uk/guides/premium-pub-positioning)
- [Partnering with Local Brands to Share Marketing Costs](https://www.orangejelly.co.uk/guides/partnering-local-brands-share-marketing)
- [Midweek Pub Offers That Actually Drive Profits (Not Just Footfall)](https://www.orangejelly.co.uk/guides/midweek-pub-offers-that-work)
- [Menu Engineering Tricks to Lift Average Spend Fast](https://www.orangejelly.co.uk/guides/menu-engineering-lift-average-spend)
- [Low-Cost Decor Refreshes that Signal 'New and Improved'](https://www.orangejelly.co.uk/guides/low-cost-decor-refreshes-new-improved)
- [25 Low Budget Pub Marketing Ideas That Actually Work](https://www.orangejelly.co.uk/guides/low-budget-pub-marketing-ideas)
- [Live Music Events for Pubs: The Complete Guide to Booking, Hosting & Profiting](https://www.orangejelly.co.uk/guides/live-music-events-for-pubs)